B322 EXAM PRACTICE: Section B Audience question

Media Key Concepts for Exam Unit B322

Section B

Audience

You should be prepared to analyse and discuss the following:

•                  Mass and niche audiences

•                  How The InBetweeners and QI address their audiences

•                  The pleasures The InBetweeners and QI offer audiences.

You must identify whether The InBetweeners and QI are aimed at the mass audiences or at niche audiences.

You must analyse how The InBetweeners and QI address their audiences, e.g.:

•                  The points of recognition or identification offered

 •                  Addressing the audiences’ lifestyles, concerns and aspirations

 •                  Addressing audiences as passive consumers or active contributors

 •                  Whether the audience is placed in position of power (eg positioned as omniscient).

You should be able to discuss the pleasures of the texts for different audiences.

You should give textual examples from a minimum of two texts within the TV comedy genre.

PREP: Watch further examples of our 2/3 texts. It is sensible to watch the ones that are less familiar. In class, The InBetweeners (camping trip) was screened.