Media Key Concepts for Exam Unit B322
Our third lesson this week on Section B of our summer exam. We look at the channels on which QI, InBewteeners and The IT Crowd are broadcast. We revise what we need to know for the exam.We ask : why is each of these programmes broadcast on that channel? Look at this Prezi HERE
LOOK HERE! QI is currently shown on BBC 2 Fridays 10 p.m. Series H.
Why
is
The Inbetweeners on E4?
- Advertising Target Audience “Young people are the Holy Grail for advertisers. Elusive, trend-setting, and with a large disposable income, young people are the group brands and advertisers most want to appeal to.”
- State the day, time and channel on which the programme was scheduled.
- DEMOGRAPHIC PROFILE How does the programme enable E4/ Channel 4 to reach that audience? Youth audience (15-34) 96% of E4 audience under 25 Mainstream audience. "E4 is the entertainment destination for a cutting edge young audience". Makes jokes out of older characters E4. "predominantly young and upmarket, but they're also fashion conscious, sociable, connected, heavy internet users, they love going out and tend to use advertising as one of their many information sources."
- PSYCHOGRAPHIC PROFILE Upmarket Mix of programmes: Comedy; Light entertainment E4's Brand/ Style/ Ethos "beautifully random, joyously daft and generally not taking things too seriously" "eccentric and witty" "E4 is here to entertain"
- They are also likely to be opinion formers and more likely to talk about brands and convince them to try them out." Middle class; Suburban Light entertainment
- Witty; light hearted humour (and all Channel 4 channels) is a commercial channel - income from commercials/ advertising/ sponsorship Psychographic profile of audience Demographic profile of audience Channel 4s "core" channels have a PSB requirement. E4 is a non-core channel, so it doesn't directly have to meet PSB requirements
PREP: Learn these facts:
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