Saturday, 21 April 2012

INSTITUTION


The Inbetweeners and its targeted audience














Inbetweeners audience might like
·  Skins
·  Misfits
Sitcom about a bunch of middle-class adolescent lads. Welcome to a world of futile crushes, sibling brawls, getting drunk too quickly and casting constant aspersions about your friends' sexuality...
Channel & date first broadcast
Series 1: E4 May 2008 Series 2: E4 April 2009 10 p.m. (nearly 1 million viewers) + 11 p.m
Channel brand identity, history and ethos
‘Channel 4 is a publicly-owned, commercially-funded public service broadcaster. We do not receive any public funding and have a remit to be innovative, experimental and distinctive.’
Regulatory requirements 

Scheduling & competition: days & times; placement between programmes;
Repeats on related channels
Thursdays
Episodes of the first, second and third series can be viewed by United Kingdom and Irish viewers through 4oD, and on YouTube
Different formats
Series 1-3 boxset released on 25.10.2010. The Inbetweeners movie released on DVD and Blu-ray 12.12.2011 in the UK.
All of the DVDs received an 18 certificate (high number of sexual references and bad language). The film version received a 15 certificate in the United Kingdom, with the extended cut release receiving an 18 certificate.

QI and its targeted audience
Channel & date first broadcast
For its first five series (shown between 2003 and 07) episodes premièred on BBC Four and received their first terrestrial airing on BBC Two a week later, with syndicated episodes of previous series shown on UKTV G2/Dave. QI has the highest viewing figures for any show on BBC Four and Dave. From series F in 2008 the show moved to BBC One, with extended-length repeats on BBC Two (titled QI XL). For series G, the regular show moved to a pre-watershed slot, with the extended edition still shown after the watershed. In March 2011 though, it was announced that the ninth series would see the show return to a post-watershed slot on BBC Two.
Channel brand identity, history and ethos. BBC promotes education and learning. ‘BBC TWO is a mainstream channel with ambitious factual programmes – the lifeblood of the channel's identity…we embrace all genres but factual programming remains integral to our purpose.’ ‘BBC TWO is a broad-based mainstream channel that naturally skews to an older audience. However our key focus is to appeal to a heartland of viewers aged 35-54 and to reach out to a more culturally diverse audience.
A 35-54 year old audience is a very diverse group in terms of lifestyle and interests, but united by having come of age as consumers in the first age of multichannel and having clear expectations of TV as, first and foremost, a medium of entertainment. We want even more smart, stylish, intelligent shows that can become must-see viewing for this demanding generation.’ ‘the original home of many classic comedies’.

Regulatory requirements At its core, QI enshrines the original view of Lord Reith that the BBC should ‘inform educate and entertain', all three of which duties are carried out to the great enjoyment of panel and audience alike. http://www.bbc.co.uk/aboutthebbc/insidethebbc/whoweare/publicpurposes/


Scheduling & competition: days & times; placement between programmes;
Eight full series of QI have been broadcast across BBC1 and BBC2. The ninth series (all things 'J') is currently being shown on BBC2 on Friday nights, cementing its place as one of the top comedy shows in the UK.

















Repeats on related channels An extended, post-watershed, version of QI is shown on BBC2 on Saturday nights, and repeats are shown regularly on the digital channel Dave where they regularly top the channel's ratings. QI is repeated regularly, both on the BBC itself and on Dave ‘the home of witty banter’.  There are also plenty of clips circulating on the web.


Different formats
First three series (A, B and C) have appeared on DVD, and they are available through the QI Shop.
Writers are also currently working on an iPhone App, a search engine - "it will be a sort of interesting version of Wikipedia"

The IT Crowd and its targeted audience
ADULTS 16-34 ‘With The IT Crowd, now we're on our third series we've got a loyal audience. We'd love to break through to a pan-generational audience. I think that's always been Graham's intention, to make it a proper family sitcom.’ (Katherine Parkinson Dec 08)
‘The IT Crowd is a fairly family-friendly show; some episodes do deal with occasional adult themes and there’s a little salty language but nothing too risque.’ (Wired)

Channel & date first broadcast
Series 1: C4 2006. All four series have run for 6 episodes each. The first series premiered on 3 February 2006, the second on 24 August 2007, the third on 21 November 2008 and the fourth on 25 June 2010.

Channel brand identity, history and ethos.
Regulatory requirements





























Scheduling & competition: days & times; placement between programmes;
Repeats on related channels
Fridays at 10.40  follows 2 popular comedy shows (Peter Kay & Comedy Showcase) that have more high profile slots. It precedes a film. Its competition on a Friday night is reality TV (E4), film (F4)
18 episodes (2006-8)

Different formats
DVDs of all 4 series
In a first for Channel 4, each episode of the first series was available for download from the station's web site for the seven days preceding its initial television broadcast. Downloads were only available for UK and Ireland viewers and were supplied in Windows Media Video format. All but the first two episodes were encoded with DRM restrictions.
The opening episode of series 4 was released by Channel 4's online service 4oD a week before the television broadcast, though in order to protect the programme this was only available to registered and logged-in viewers, whereas much of 4oD's post-broadcast output is freely available.

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